Sloane in Bloom 2010

All week (25-29 May) Sloane Square was blooming! London’s best florists had an opportunity to show who is the most creative.

This year’s theme was “Alice in Wonderland”. Althought there was a wide array of displays on show, only a few really managed to catch the moment. That was no surprise however. It was a big challenge for any florist. You couldn’t fix anything to the walls that would cause any lasting marks; all flowers had to be fresh (it wasn’t easy to keep them “alive” – considering how hot it was all week); and the most important thing this year – to make a splash spending less cash!!

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By the way:

And the winner is…

Cartier! Congratulations!!!!!

The second place goes to

Paule Ka

Third to Jo Malone  and The White Company

Smythson wins ‘Sloane in Bloom’ Creative Recognition Award

Well done.