All week (25-29 May) Sloane Square was blooming! London’s best florists had an opportunity to show who is the most creative.
This year’s theme was “Alice in Wonderland”. Althought there was a wide array of displays on show, only a few really managed to catch the moment. That was no surprise however. It was a big challenge for any florist. You couldn’t fix anything to the walls that would cause any lasting marks; all flowers had to be fresh (it wasn’t easy to keep them “alive” – considering how hot it was all week); and the most important thing this year – to make a splash spending less cash!!
By the way:
And the winner is…
The second place goes to
Third to Jo Malone and The White Company
Smythson wins ‘Sloane in Bloom’ Creative Recognition Award